Companies are now marketing in a world where people intentionally avoid ads, all because ads are just annoying and can be repetitive and monotoned. For example, the majority of ads are created using the application, Canva, which creates an over saturation of the application.

The money being invested into marketing goes to waste.

People strongly believe in the "word of mouth". This means that they would believe someone they trust and/or is credible. Opposed to an ad they see online that is supposed to persuade others to purchase. Therefore, it would be most successful to utilize influencer marketing to promote in the future.

 Influencing your target audience to hear your message from our reputable influencers with a large following.